Picture a piece of ribeye steak, it’s uncooked, and you can prepare it any way you like. Do you steam it? If you do, it turns gray, without grill marks, unattractive, and the last thing you’d want to do is eat it. Now try grilling it. It comes out perfect, medium rare, grill marks and all. You just want to bite into it.

Now, someone comes along and says that just because that steak looks so good, doesn’t mean you have to eat it. How do you feel?

That steak was designed to elicit the greatest amount of hunger from you.